Braskem Built a Multi-Billion-Dollar Digital Sales Channel From Scratch
What began with no online ordering evolved into a digital channel handling the majority of North American sales, while reducing manual work and giving customers live visibility into availability, shipments, and order status.
Braskem · Business Impact
$2.8B
Order Value Through the Portal
Billions in customer order value now move through a channel that did not exist before the transformation began.
75%
North American Sales Digitized
Three quarters of regional sales now flow through the digital channel, up from single-digit adoption when the portal first launched.
22,000+
Manual Hours Removed Annually
Automated order routes replaced keyed entry and eliminated more than 22,000 hours of manual work every year.
The Business Challenge
Customers were buying by the truckload, but the entire sales process still ran through people.
Braskem's customers buy polyethylene, polypropylene, and PVC against production schedules where availability, transportation, and delivery timing can directly affect whether a manufacturing line keeps running.
Historically, those decisions moved through phone calls and email. Buyers called to confirm available material, shipment location, expected arrival, and documentation. Order entry remained largely manual, and customer service teams spent significant time answering routine status questions.
That model was expensive to scale and gave customers limited control over a mission-critical purchasing process.
AAXIS built the digital channel around the realities of industrial buying, allowing customers to see live availability, configure truckloads, track shipments, manage consignment, and access documentation without relying on a representative for every transaction.
A truckload purchase became a digital workflow, not a phone call.
Availability, load composition, shipment tracking, documentation, and customer-specific access all resolve inside one buying experience.
How AAXIS Enabled It
The technology turned operational complexity into customer self-service.
Each capability was designed around a business outcome: higher digital adoption, lower cost to serve, faster order processing, better shipment visibility, and a scalable channel that could expand across regions and business units.
- Customers Saw Live AvailabilityInventory positions from multiple facilities and regions are assembled into one customer-facing view, reducing calls to sales and customer service.
- Truckloads Were Configured Correctly OnlineWeight limits, transport classes, and minimum commercial loads are enforced during ordering so buyers can build viable shipments before submission.
- Shipment Tracking Became Self-ServiceRail and road feeds are normalized into one status with live positioning and recalculated arrival estimates, reducing routine "where is my order?" inquiries.
- Consignment Became Easier to ManageCustomer usage can trigger invoicing against stock already delivered, supporting a more efficient replenishment and billing model.
- Manual Documents Moved Into the OrderCertificates and bills of lading are matched automatically to the correct transaction, reducing document handling and follow-up work.
- One Platform Expanded Across the BusinessWhat began as a portal for one business unit grew across four regions and ten business units, proving the model could scale beyond the original use case.
The Business Impact
Braskem turned a manual industrial sales process into a multi-billion-dollar digital channel.
By moving availability, order entry, truckload configuration, tracking, documentation, and account-specific workflows online, Braskem increased digital adoption to 75% of North American sales, removed more than 22,000 hours of manual effort each year, and created a channel capable of carrying billions in order value.