Freeman Cut Nearly Three Weeks of Setup From Every Event
Freeman transformed exhibitor ordering from a paper-heavy process into a configurable digital platform, reducing event setup effort while making it easier to launch thousands of shows every year.
Freeman · Business Impact
17 Days
Removed From Every Event Setup
Event setup shifted from rebuilding forms and content by hand to configuring reusable rules and data.
4,300+
Expositions Supported Each Year
The platform supports a massive event operation without recreating the ordering experience from scratch for every show.
135
Of the 250 Largest U.S. Trade Shows
Freeman's digital ordering model supports some of the highest-profile events in the market at enterprise scale.
The Business Challenge
Every new show created weeks of repetitive setup work.
Freeman supports thousands of expositions each year, where exhibitors need to order furnishings, freight, material handling, electrical, plumbing, rigging, labor, graphics, and other event services before the doors open.
Historically, exhibitor kits were static PDFs built and updated by hand. Product information, pricing, order forms, and event details lived across separate files, and completed orders returned as attachments that employees had to process manually.
Standing up a new event meant rebuilding the experience instead of configuring it. At Freeman's scale, that repeated work became a structural cost.
AAXIS turned the event itself into configuration, allowing products, rates, rules, forms, and show-specific details to resolve dynamically rather than being recreated for every event.
A new event became configuration, not a rebuild.
Products, pricing, ordering rules, forms, and event content now resolve from reusable data and business logic instead of static files.
How AAXIS Enabled It
The technology changed event setup from a production task into a repeatable operating model.
Each capability was designed around a business outcome: faster event launches, less manual order handling, reusable pricing and content, and a more scalable exhibitor experience.
- Event Setup Became ReusableShow content, products, rates, and rules resolve at request time so teams can configure a new event instead of rebuilding it from scratch.
- Order Forms Moved OnlineDozens of standard and custom forms moved into one digital ordering experience, eliminating paper kits and reducing manual processing.
- Pricing Was Ready Before the EventA standing rate catalog stores offerings and rack rates by city and facility type, reducing repetitive price setup for every new show.
- Exhibitors Ordered From One PlaceProducts, pricing, event details, and ordering rules resolve together instead of forcing customers to cross-reference separate files.
- Orders Moved Directly Into ProcessingReal-time payment and order processing replaced workflows that previously depended on emailed forms and manual keying.
- Business Teams Controlled More of the ExperienceSearch, catalog structure, categories, and event merchandising could be managed from shared data rather than maintained in multiple places.
The Business Impact
Freeman turned nearly three weeks of repeat setup into a scalable event commerce model.
By replacing static exhibitor kits, manual order forms, and event-by-event rebuilding with reusable configuration, Freeman reduced the cost and effort of launching each show while creating a consistent digital ordering experience across thousands of events.