Interstate Batteries Turned Urgent Replenishment Into a High-Growth Digital Channel
Interstate gave dealers a self-service path to urgent stock, added consumer eCommerce, and automated last-mile fulfillment across an independent distribution network.
Interstate Batteries · Business Impact
5X
Revenue Growth in Year Two
Digital revenue grew fivefold year over year after the program had already exceeded its first-year targets.
220%
First-Year Return on Investment
The program generated measurable business value in its first year.
200,000+
Dealers and Distributors Served
The solution supports a large independent network while preserving local control over how urgent orders are fulfilled.
The Business Challenge
Urgent demand was real, but the fastest path still ran through a phone call.
Interstate Batteries serves repair shops, dealers, and distributors across North America, where a dead battery can stop a customer job immediately. Yet urgent out-of-rotation stock requests were still handled by calling a route service manager or distribution center.
Dealers had no self-service view of pricing or catalog, distributors had limited options for unscheduled delivery, and consumers had no way to buy online at all.
The challenge was not simply launching eCommerce. It was creating a digital path that could work across an independent distribution model, preserve local fulfillment choice, and move quickly enough for an urgent sale.
AAXIS digitized the request, the decision, and the handoff, so dealers and consumers could act immediately while distributors still controlled how each order was fulfilled.
The urgent sale stopped depending on who picked up the phone first.
Dealers can request stock themselves, distributors choose how to fulfill it, and courier networks step in automatically when local delivery is unavailable.
How AAXIS Enabled It
The technology turned a fragmented last-mile process into a scalable revenue and service model.
Each capability was designed around a business outcome: faster replenishment, more self-service, lower manual effort, new consumer revenue, and greater reach without taking control away from independent distributors.
- Dealers Ordered Urgent Stock ThemselvesOut-of-rotation requests moved out of phone workflows, giving dealers a direct digital path to replenish stock when they needed it.
- Last-Mile Delivery Became AutomaticCourier networks are selected when no in-house driver is available, helping Interstate protect urgent sales that might otherwise move to another supplier.
- Distributor Independence Was PreservedEach distributor still decides whether an order is filled by its own driver, a courier, or another local source, keeping the operating model intact.
- Consumer eCommerce Opened a New ChannelConsumers can buy online and choose store pickup, in-store fitting, mobile installation, or home delivery — a buying path that did not previously exist.
- Warehouse Fulfillment Stopped Depending on Manual WorkAutomated fulfillment returns thousands of hours a year to employees who previously handled repetitive order processing by hand.
- Operating Rules Became ConfigurableService hours, delivery cutoffs, tax rules, personalization, and multilingual operational flows can change without rebuilding the core experience.
The Business Impact
Interstate turned urgent fulfillment from a service problem into a growth engine.
By giving dealers self-service ordering, automating courier handoffs, opening consumer checkout, and preserving distributor control, Interstate created a faster route to the sale while delivering a 220% first-year ROI and fivefold revenue growth in the program's second year.