Lawson Products Unified Eight Storefronts Into One Scalable Digital Commerce Platform
Lawson simplified a complex multi-brand commerce operation while improving buyer speed, sales productivity, and pricing accuracy at enterprise scale.
Lawson Products · Business Impact
25%
Faster Enterprise Procurement
Enterprise buyers reduced procurement time by purchasing through their own procurement systems.
27M+
Personalized Prices Refreshed Hourly
Customer-specific pricing stays current at scale so each account sees the price it negotiated.
8 → 1
Storefronts Consolidated
Eight independently maintained storefronts moved onto one shared commerce foundation.
1M+
SKUs Supported With Negotiated Pricing
A catalog of more than one million SKUs supports customer-specific pricing at enterprise scale.
1,000
Field Sales Representatives Enabled
Roughly 1,000 field reps can work across customer accounts with live pricing and inventory visibility.
300K
Products Synchronized Across Commerce
Product information, technical specifications, and media remain synchronized across the digital experience.
The Business Challenge
Growth had created eight storefronts, millions of prices, and too much operational complexity.
Lawson Products serves maintenance, repair, and operations teams that need the exact product, at the right price, often before the next shift begins.
Over time, two brands, two countries, and multiple buying models had grown into eight independently maintained storefronts. Pricing, search rules, catalog logic, and customer entitlements were spread across separate implementations.
That fragmentation made every change more expensive, while field sales representatives still lacked a unified real-time view of customer pricing and inventory.
AAXIS consolidated the experience onto one commerce foundation while preserving the account-specific pricing, sales workflows, procurement integrations, and catalog complexity that made the business work.
One platform replaced eight separate commerce problems.
Shared infrastructure let Lawson manage branding, catalog, pricing, search, and customer access as configurable business capabilities instead of duplicated code.
How AAXIS Enabled It
The technology protected complex business rules while making the experience easier to scale.
Each capability was designed around a business outcome: faster purchasing, more accurate pricing, better sales productivity, and lower complexity across the commerce estate.
- Account-Specific Pricing at ScaleMore than 27 million personalized prices are recalculated hourly so customers and sales teams see current negotiated pricing without manual intervention.
- Faster Enterprise BuyingeProcurement PunchOut and Roundtrip integrations allow buyers to purchase through their own procurement systems while preserving identity, catalog, and pricing.
- Sales Reps Across Every AccountField representatives can work across the customers they manage, place orders on their behalf, and maintain commission and audit attribution.
- Customer-Specific SearchCustomers can search using their own part numbers and account-specific naming conventions, reducing friction and helping buyers find the correct item faster.
- Unified Product and Content OperationsHundreds of thousands of products, technical specifications, and media assets remain synchronized across the commerce experience.
- Connected Systems of RecordPricing, inventory, customer entitlements, and product data continue to come from the systems that own them while the digital experience remains responsive.
The Business Impact
Lawson made a complex multi-brand business easier to buy from—and easier to operate.
By consolidating eight storefronts, supporting millions of customer-specific prices, and integrating directly into enterprise procurement workflows, Lawson created a more scalable commerce model that improved buyer speed without sacrificing the pricing and sales complexity behind the business.