Dubai World Trade Center Turned Exhibitor Services Into a Self-Service Experience
Exhibitors now order venue services through one personalized digital experience—driving rapid adoption, reducing reliance on service agents, and accelerating business value across hundreds of events.
Dubai World Trade Center · Business Impact
90%
Digital Adoption
The majority of new exhibitor orders moved from agent-assisted transactions to online self-service.
7 Weeks
Time to Business Value
The first production release was delivered in just seven weeks, accelerating DWTC's transition to a modern self-service experience.
2,000+
Platform Adoption
Thousands of exhibitors, contractors, and organizers now manage event services through a single digital experience every day.
The Business Challenge
Every event had different rules. The service model still depended on people.
Dubai World Trade Center supports exhibitors who need power, rigging, internet, furniture, cleaning, catering, and other venue services before each show opens.
Before modernization, service agents were the primary route into the ordering process. They captured requirements, keyed orders, maintained event-specific price lists, and reconciled order status across multiple systems.
That created a scalability problem. As event and exhibitor volume increased, the amount of administrative work increased with it.
AAXIS moved those event-specific rules into the digital experience, allowing exhibitors to serve themselves while DWTC retained the controls required to operate each show.
One self-service experience, personalized for every event.
Each exhibitor sees the services, pricing, restrictions, and delivery windows that apply to their specific show and stand.
How AAXIS Enabled It
The technology automated the rules that used to sit with service teams.
Each capability was designed around a business outcome: fewer manual handoffs, faster ordering, more accurate fulfillment, and a more scalable exhibitor service model.
- Event-Specific PricingPricing tiers and phases resolve automatically based on the event and schedule, reducing manual price maintenance and unnecessary agent intervention.
- Automated Ordering RulesRestrictions based on event, user role, stand type, and cut-off dates are enforced automatically before an invalid order reaches operations.
- Consistent Order VisibilityOrder activity stays coordinated across multiple operating systems, reducing reconciliation work and giving teams a more reliable view of progress.
- Self-Service Stand PlanningExhibitors can configure required services while the platform prevents choices that cannot be delivered operationally.
- Integrated Delivery SchedulingService quantities and delivery timing are captured at line level, reducing coordination between ordering and venue operations.
- Live Event AvailabilityRental inventory is checked against actual event dates so exhibitors see availability that reflects what can really be delivered.
The Business Impact
DWTC scaled exhibitor services by moving routine ordering out of the service desk.
With 90% of new orders placed online and more than 2,000 daily users, exhibitors gained a faster self-service experience while DWTC reduced manual order handling and created a more scalable operating model for hundreds of events.