UFP Industries Scaled Customer-Specific Ordering Without Growing Its Sales Team
More than 1,800 independent retailers gained self-service access to negotiated pricing, live inventory, and intelligent order validation—reducing manual processing while improving customer experience.
UFP Industries · Business Impact
Up to 95%
Manual order processing automated
Purchase orders are validated automatically, allowing sales teams to focus on customers instead of data entry.
30%
Lower sales administration workload
Routine verification became automated, reducing cost-to-serve while improving response times.
< 2 min
Faster order processing
Multi-line purchase orders that once required manual review can now be validated and routed in minutes.
1,800+
Retailers became self-service
Customers can place orders using their negotiated pricing without contacting inside sales.
24/7
Pricing and inventory visibility
Retailers can access the information they need when they need it, without waiting for a representative.
Faster
Customer confirmations
Customers receive rapid validation while continuing to order through the channels they prefer.
The Business Challenge
Digital commerce wasn't the challenge. Complexity was.
UFP Industries serves more than 1,800 independent retailers, each with unique pricing agreements, sourcing rules, shipping constraints, and fulfillment requirements.
Because every order required manual validation, customers relied on inside sales to confirm pricing, inventory, and delivery before an order could move forward.
The result was higher operating costs, slower order fulfillment, and limited scalability.
AAXIS brought UFP's complex business rules online so customers could self-serve without simplifying the business.
Customer-specific commerce, without customer-specific service.
Negotiated pricing, live inventory, sourcing logic, and order validation were brought into one digital buying experience.
How AAXIS Enabled It
The technology served the business model—not the other way around.
Behind the simpler buying experience was a connected set of capabilities built around how UFP Industries actually prices, sources, and fulfills orders.
- Customer-Specific PricingEvery customer automatically receives the correct negotiated price based on contracts, location, products, and purchasing agreements.
- Intelligent Order RoutingOrders are automatically sourced from the optimal fulfillment location based on inventory availability and proximity.
- Optimized Truckload PlanningTruck capacity is calculated during checkout to improve shipping efficiency and support better fulfillment decisions.
- Connected Enterprise SystemsCommerce, ERP, inventory, pricing, and customer data remain synchronized with the systems of record.
- Customer-Specific SearchRetailers search using the part numbers and terminology they already know, improving adoption and reducing ordering friction.
- Automated Order ValidationOrders are validated before submission, reducing manual corrections and helping prevent costly mistakes.
The Business Impact
Modernizing commerce didn't require changing how UFPI does business. It required bringing the business online.
UFP Industries transformed customer service into scalable self-service, reduced manual processing, and gave sales teams more time to build relationships instead of processing orders.