KEY TAKEAWAYS
At Dreamforce 2024, Salesforce highlighted Commerce Cloud work aimed at easier setup—partly in response to Shopify Plus B2B pressure—and features designed to drive conversions. Announcements span shopper messaging, subscriptions, product bundles, managed checkout, expanded payments, Agentforce buyer and merchant agents, design and inventory workspaces, and performance improvements with GA dates in October 2024 and February 2025.
Two audience takeaways were easier Commerce Cloud setup and an emphasis on conversion-driving features.
Easier setup is framed as a strategic response to Shopify Plus’s push into B2B.
Near-term GA items include Mini-Cart, Managed Checkout, Merchant Agent, Unified Insights, and Website Design Workspace in October 2024.
February 2025 GA items include Shopper Messaging, Marketing Cloud on Core for Commerce, Subscriptions, Buyer Agent, and scale/performance upgrades.
Checkout and payments expansions cover native payments/shipping/tax, Adyen and Stripe bring-your-own options, wallets, and Checkout Everywhere with Pay Now.
Dreamforce 2024 was buzzing with innovation, and Commerce Cloud attendees were given a glimpse of what’s to come. Salesforce emphasized the four pillars that drive its development (Connected & Complete, AI, Data & Personalization, Total Cost of Ownership, and Trusted). But beyond those pillars, two key takeaways clearly resonated with the audience.
First, Salesforce is laser-focused on making Commerce Cloud incredibly easy to set up – likely a strategic response to Shopify Plus’s aggressive push into the B2B market. This was particularly evident at the Commerce on Salesforce Product Roadmap session, where the product marketing team showcased upcoming features designed to simplify the entire Commerce Cloud experience. The second takeaway? An unwavering commitment to ensuring every new feature drives conversions.
Below you will find a list of the major Commerce Cloud feature announcements made at Dreamforce 2024 with those highlighted in blue that most captured the interest of us here at AAXIS.
Commerce Cloud (B2B/DTC) Dreamforce Feature Announcements
- Shopper Messaging – GA Feb ‘25
- Marketing Cloud on Core for Commerce – GA Feb ‘25
- Subscriptions – GA Feb ‘25
- Product Bundles – GA Oct ‘24 + Feb ‘25
- Mini-Cart – GA Oct ‘24
- Managed Checkout – GA Oct ‘24